WordPress: What is Gutenberg?

You might have felt some tremors in the WordPress world. There is something brewing. Something called Gutenberg. It’s the new editing environment in WordPress and the impact it’s going to have will be massive. Some welcome it with open arms, while others are critical. There is also a large group of WordPress users who don’t have a clue what’s going on. Here, we’ll introduce Gutenberg.

Gutenberg is the first step for a bright new future for WordPress

It’s something many people often gloss over, but Gutenberg is not just a new editor for WordPress. It’s the start of something much bigger. Gutenberg lays the groundwork for incredibly exciting developments. Gutenberg is stage one of a three-pronged roll-out strategy. First, WordPress will get a redeveloped editor, after that the project will focus on page templates and in the final stage WordPress will become a full site customizer. You can imagine, this gives us endless possibilities and it is a necessary step to keep WordPress the #1 CMS for years to come.

Today, we’re focusing on stage one. The new Gutenberg editor will land in WordPress 5.0 sometime this year. We’re getting closer to the launch and loads of people are working around the clock to turn this editor into a solid and stable product. We have a big team working on it as well, both on the editor itself and our integration with it. Very shortly, we’ll be able to show you the first results of their hard work! So keep an eye on our plugin

Read more

Why Everyone Needs a Website, Including You

Back in the day, a business card was an indicator of being in business. It told the world what you were about and where you were heading.

Today, the same can be said for your website. If you run a business, do freelance work, or even work as an employee, a website has become indispensable.

With endless social media profiles and other forms of digital representation, the question arises, “Do I even need a website?”

The answer is a resounding yes.

Having your own website gives you a medium that you control 100%. Beyond that, we offer even more reasons below. Keep reading to learn why everyone needs a website.


. Set Yourself Up for Future Success

Your website gives you a vehicle to showcase your expertise, build a personal brand, and offer a way to showcase your creativity. Your site will continually evolve with you as you progress throughout your personal and working life.

By having a personal website you extend your opportunities for growth and success. For example, by creating a blog that’s filled with captivating and compelling content around your area of expertise you’ll not only be able to network with other’s in your niche but also establish your authority in time.


2. Stand Out From The Field

You can even think of your website as a digital resume. Instead of just listing places you’ve worked and skills you’ve acquired, you can actually show off those skills in real time.

If you’re looking to give yourself a leg up on your competition, then your website can be the perfect way to showcase your skills.

For example, a standard resume is a kind of boring. You can use your website to the same effect, but you can also make your past work experience more engaging by including photos, testimonials, additional text, and even video.


3. Control Over Your Image

Having complete control over how you present yourself is important. Today, whether you’re applying for a new job, pitching a potential project, or simply introducing yourself to someone, the chances are high that they’ll Google you first.

Even though your social media profiles may come up, this won’t give people a curated version of yourself, but instead, an aggregation of the pictures and words you thought were worth sharing with the world at that moment in time.

Your website gives you a chance to showcase yourself in digital form. It’s near impossible to have this same level of control by relying on other platforms, or not having a website at all.


How to Get Started Building Your Site

So, you’re convinced you to need to build your own site. That’s good, creating your very first website is a closer reality than you think.

With the new GATOR builder, you can have a site online in as little a couple of clicks.

Of course, you’ll want to spend time thinking about the overall goals of your website, what you want it to look like, and it’s purpose for existing.

But, by using a website builder you can create your site without having any existing development experience.

Just select your theme, drag and drop certain elements until you’re satisfied, then publish your site online.

Hopefully, you have a better understanding of the importance of having your own website, even if you aren’t planning on monetizing it directly.

Read more

7 Ways to Make the Most of Your Blog’s Drip Campaign

If you decide to set up a drip campaign for your blog, make sure you do it right. Here are some of the most important best practices to follow.


1. Make sure your email list is opt-in.

First things first, good email marketing requires that you only contact people who have actively made the choice to join your email list. Buying emails or adding people you found online that you think might be interested will not only result in people deleting or ignoring the drip campaign emails you send, it will get them marked spam – something that could get you booted from your email marketing platform.

Your drip campaign should only be triggered when a visitor to your blog knowingly signs up for your email list.


3. Use it to define your positioning and create camaraderie.

What sets your blog apart from similar blogs out there and makes it worth following? That’s your unique positioning.

Use your first emails to lay out your positioning and humanize yourself to your subscribers. They’ll be more likely to connect with a blogger they feel they can relate to. Don’t be afraid to show some personality.


3. Highlight your best work to get your subscribers on board.

This is your chance to win subscribers over and hopefully turn them into followers for the long term. Break out your best work to show them what you’re capable of.

This helps you impress your new subscribers, as well as a way to drive new traffic to some of the blog posts you’re most proud of.


4. Make it one part of a larger email marketing strategy.

Your drip campaign shouldn’t be the last thing you send your subscribers. Develop an ongoing email marketing plan to keep communicating with your subscribers long after they first sign up. You can email them to alert them to new blog posts, start a monthly e-newsletter, or create unique content just for your email list.

Whatever route you choose; just make sure you stay in touch. That’s the whole point of an email list.


5. Pay attention to your email analytics.

While a drip campaign technically only has to be created once and will keep working for as long as you want it to, you’ll want to revisit it at least once or twice a year to look for ways to improve.

Check your analytics to see which emails people open, which they respond to, and which they click on the links in. You may want to tweak the wording, change subject lines, or update your drip campaign with new content and links based on what the analytics show you.


6. Ask your readers to take action.

Ideally, you don’t just want your subscribers to read, you want them to engage. One way to get them more actively involved is to directly ask for feedback. You can make a survey part of your drip campaign, or include a CTA in your emails asking for subscribers to reply with their input or add comments to your blog posts.

Subscribers that provide feedback are valuable because they clearly care about the direction your blog goes in. And their responses can help you improve your blog and make sure you provide what your audience is looking for moving forward.


7. Personalize your emails.

If your blog covers an array of topics, then you may have some subscribers more interested in one subject area than others. In that case, it could pay to set up different drip campaigns that each emphasize specific topic areas.

That way you can be sure that everyone who signs up is getting information relevant to their interests, which makes them more likely to stick around and stay a subscriber.

Read more

What is a Drip Campaign?

What is a Drip Campaign?


A drip campaign is a series of automated emails you send to your blog subscribers. Drip campaigns are triggered by a specific event – most commonly when a new subscriber signs up, but it could also be something like signing up for a course or downloading an ebook.

Pretty much any email marketing software you use should have the option to set up a drip campaign. You can write and design the emails in advance and automate the process of getting them to subscribers at the right time to get and keep them engaged in your content.

1. You introduce subscribers to what your blog is all about.

A new subscriber has probably read a post or two from your blog, but they’re still learning the basics of who you are and what your blog covers. Your drip campaign gives you a chance to provide an introduction to what your blog is all about that makes a case for why they should get on board and pay attention.

It gives you the power to define your blog for them on your terms, which is valuable at this stage in the relationship.


2. You develop a relationship with your subscribers.

If you meet someone once at a party and then don’t see them again until a year later, you’re much less likely to remember them than if you saw them again three or four times in the first couple months after you met them.

In the same way, someone who signs up for your email list and doesn’t see anything from you for weeks is less likely to recognize you and remember their connection to you than someone who hears from you a few times in the weeks after signing up.

If you give people time to forget you, then your emails will look like confusing spam, rather than something valuable they’ve asked for. A drip campaign gives them several opportunities to interact with you soon after they sign up, so you become someone they know and recognize when they hear from you again.


3. You can set it and forget it.

Drip campaigns have the added benefit of being easy.  You put the work into creating some really solid introductory emails once, and you can automate the process of sending them to every new subscriber who signs up.

Your subscribers get helpful emails that solidify their connection to your blog, while you can focus more on creating the new blog posts that keep your blog current. Since drip campaigns are automated, you can set it up once and use it for new subscribers for months to come.


4. It helps your most popular posts stay popular.

Some of your blog posts are going to be higher quality and resonate more with your audience than others – that’s just the nature of blogging.

You don’t want those to get buried over time as you keep adding new posts. Your drip campaign gives you a way to get the best content you have in front of your new subscribers so they get a solid first (and second and third) impression of what you can do that makes them more likely to stick around.

Read more